To help you with this task, in SEO there is a process called link building. Link building is about getting other websites to post content that includes a link to yours.
This is mainly achieved by making contact with relevant people in your sector, who can replicate your content to their audience. For this reason, a recently published article by Mailshake states that the best way to do link building in 2018 is to create long-term relationships.
More specifically, there are different tactics to achieve results in a link-building process. Some examples are:
Create content that serves as a reference to others. They can be guides or own research that makes others link to your page without asking.
Create content related to influencers. And by influencers I mean not big celebrities, but influential people in your industry. This is the method used in the article I referred to earlier, where the author proposes creating lists that include the blogs or content of these influencers.
Find broken links to content that you can create. It is possible that there is quality content about certain topics you are talking about that has disappeared from the internet. A good opportunity is to find these links that do not lead to any resources and create relevant content to replace them.
Find pages that mention your brand or content, and that are not linking to you. Here it is also valid to find those sites where they are referring you, but the link has been broken.
Do Good Keyword Research
Researching keywords is essential to creating content that can be found by people. Basically, it is a process of adapting our language to that of our audience.
In their guide to keyword research for beginners, Blogging Wizard summarizes the process in these 4 steps:
Find the seed. The seed is that first idea of what to write about, but don’t stay only with what you have thought or imagined. Go further. Research forums, product reviews, blog comments, Google Trends, etc.
Search for keywords. There are different tools to achieve this. Many of these tools are paid for, but you can also take advantage of the AdWords Google Keyword Planner for your research.
Look for the volume and competition of the keywords. The volume is the number of searches that are made per month for each keyword and the competition talks about how difficult it will be to position yourself for a certain keyword (the AdWords tool can also help you here). At this point, take advantage of the long-tail keywords, that is, those searches that are more specific and for which there is less content.
Sort keywords into topics. The latest updates to the Google algorithm are more beneficial to content that helps solve a problem than the same word repeated hundreds of times. That is why long and in-depth content is preferred by Google. Also, sort the words by topic. This will allow you to identify your pillar content and organize your keywords into clusters.
Now Is Your Turn
You already know that the organic visits to your website are low and can be within the normal. However, this does not mean that it cannot be corrected. We have left you the keys, now it’s your turn to move on. For this you can consult other articles related to SEO that we have published: