While paid advertising dominates the social media landscape, and while only 4% of organic posts are viewed, free paid promotions offer many benefits for small businesses, most notably the fact that they are free – or mostly free.
When creating an organic advertising strategy it’s important to keep in mind that even though you’re not spending any real cash on advertising, it will cost you in time and resources.
Successful organic advertising strategies include multiple high-value weekly organic posts for your audience. Posting something for the sake of posting will not help build your brand and will not be an effective growth strategy.
Focus On Brand Value
Probably one of the most important benefits of organic advertising on social media is the ability to expose the value of your brand. Since ad campaigns are often focused on quantifiable goals (such as clicks, leads, conversions, etc.), organic campaigns can focus on value. As a result, they can strengthen their customers’ connection with your business by explaining your brand value more effectively.
If you’re looking to expand your team, organic social media campaigns can be a great way to do it. By showcasing your team and highlighting what you do around the office, you’ll be able to show potential employees what kind of corporate culture you have at your company.
Showcase A Unique Brand Style
Potential customers will be able to get a clear idea of your brand’s unique style just by visiting your social media page. This is a great way to showcase your key differentiators in an organic (and profitable) way. Organic advertising on social media allows you to express your brand’s creativity and fun side without having to sacrifice too many resources.
Create A Community
Small businesses looking to build a community will benefit from organic advertising on social media. As you share content on your social media channels, engagement and engagement will increase. By engaging with your followers, addressing the issues that matter to them, and continually sharing value-added content, you’ll be building more than just a following – you’ll be building a community. Not only will this strengthen brand loyalty, but it will increase trust and prove your authenticity to potential customers, thus making it a clear win-win situation.
Do You Need Paid Advertising Or Organic Advertising For Your Business?
Tricky question – you need both. Organic campaigns are a great way to nurture relationships and build awareness of your brand; however, paid social media campaigns are the best way to go if you’re looking for measurable results.
This explains why growing businesses looking to continue in the right direction should have a social media advertising strategy that includes both organic and paid campaigns.…Read More